Daheim’s recommendations and considerations:
- Furniture dimensions – This is most important within bedrooms and should stem from the bed outwards. Often bedside tables need to be reduced in width but increased in depth; same surface area but still allowing for a decent bed size. Always start with the smallest apartment to create a ‘standard’ size which can be rolled out across all apartments with no risk of ‘non fit’.
- Design – Design should be most appealing to your ‘client’ target market. Not too contemporary and not too ornate. Keep it safe, and keep it timeless. We want the package to be appealing to 90% of your target market client base. Remember you ‘Can’t please EVERYONE, every time’ when it comes to interior design.
- Brand – Should the furniture be ‘branded’? What is the brand standard? Are you promoting your brand?
- Specification – Materials used within the construction of the furniture is key. Glass is great for creating ‘space’ within smaller apartments but carry the risk of breakage. Metal is strong but needs to be used with other materials to look attractive. Veneers look good but are fragile and must be correctly lacquered. Laminates require edge banding but are strong. Most importantly the specification of the product must be ‘fit for purpose’.
- Resource and manufacturing – Where is the furniture being manufactured. What is their experience and history, what large scale projects have they completed. Are they consistent. Is there one single point of contact who is accountable. What is the warranty procedure.
- Quality Control – !!! Who signs off on each stage, who is accountable. A Control Sample is key for cross reference and maintaining consistency.
- Packaging – Space utilised vs pre assemble vs Knock Down build! Which is correct for the job. Corners must have additional protection as these are the impact points.
- Logistics – From where to where, how, time frame, trans shipments, duty, customs, local delivery, install. Many things to consider here.
- Install – Are there parking restrictions, should furniture be pre sorted at a localised warehouse, are the ‘lift doors’ too small for the sofas? Lots more considerations here also.
- Replenishment – How quickly can damaged or broken furniture be replaced. What is the knock on cost of broken furniture. Should stock be held locally?
The above is not an exhaustive list but I strongly recommend that each area is thoroughly considered. One must take a commercial view and use furniture which is ‘fit for purpose’.
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